My dad was a self-employed salesman through much of his career—and I’ve now flown solo for two-thirds of mine—so the idea that working for yourself could somehow be coded into your DNA has always piqued my interest. So…is entrepreneurship genetic, environmental, or a little of both? [Read more…]
I reckon we’re about 10 minutes into the 15-minute fame run of the Yanny vs. Laurel dust-up. (If you don’t know what I’m talking about, you can give it a whirl here.) I was firmly in the Yanny camp until late in the day yesterday, when I watched a video that explained the effect—after which I only heard “Laurel,” and couldn’t switch back. Weird how the brain works! In any case, I think the Yanny vs. Laurel divide offers a nifty jumping-off point to discuss client communications and the importance of perception in business.
I’ve got a longtime client—more important, a mentor and friend—who does the most amazing, thoughtful networking introductions. You can’t help but feel like a rock star, whether she’s introducing you in person or via email. Not surprisingly, she’s also one of those people who seems to know everyone in town, in any industry you can name.
As freelancers, we can’t exist in a vacuum, because success goes beyond raw creative talent. The market needs to view you as a person who’s connected to other people who can help them accomplish their goals—even if you’re not directly involved in a given project. (See also: complementary freelance creatives.) That takes effort and it can’t happen if you only network with people in your own specialty. It’s an investment in your business. [Read more…]
It’s confession time: I’ve been neglecting my most important client. True, he doesn’t pay the best, he can be a bit loony under pressure, and I’m pretty sure he’s adult ADHD. But, he’s good at what he does and he’s generally amiable, so I stick with him.
As the cool kids today say: IT ME. [Read more…]
A Google search of “saying no to freelance jobs” currently coughs up 9.2 million hits, while “saying yes to freelance jobs” clocks in at half that—and a quick look shows that most of the latter results are really about saying no. I don’t disagree that it’s important to turn down work that waves a red flag in your face. At the same time, that’s not the philosophy I take into the business arena. As Tom Robbins noted in Still Life with Woodpecker, “There are only two mantras…yum and yuk. Mine is yum.”
For most freelance writers or editors, the basic tech needs are pretty simple: a reliable computer and internet, a good backup system (I’m a Mac guy, so I love Time Machine), and a phone. But over the course of time, there are other tech tools that I’ve added to my arsenal that make my freelancing business easier, better, and more productive. [Read more…]