Value-based pricing: How can it boost your freelance business?

value-based pricingValuing your services on the basis of your skills, knowledge, and experience—as opposed to hourly rates for a task—gives your freelance business a lot more income potential than blindly following rate sheets. It’s not a calculation you can make in isolation, however. A value-based pricing approach requires looking at the situation from the client’s perspective: What can they expect from their investment if they hire you? [Read more…]

Stop wasting time on the cutting room floor

cutting room floorSelf-inflicted scope creep often results from perfectionism gone awry. Sometimes, however, it’s caused by the slightly more-noble impulse to convert all of our hard-earned research and interviews into usable text. When I catch myself wasting time that way, I remind myself that readers or freelance clients see the final product. I’m the only one who knows what lands on the cutting room floor. [Read more…]

Vague writing feedback revisited

writing feedbackLast week, I wrote about the challenges of managing vague creative feedback, and provided a couple of thoughts on how to bring such situations to resolution. The good news? That post was based on writing feedback on a real-life freelance project, and the next step went smoothly. Woohoo!

How did I move the client from uncertainty to approval? Pretty simple, really. But you need a little more backstory than I provided last time. [Read more…]

The worst kind of creative feedback and what you can do about it

creative feedbackYou’re not going to last long in the creative world if you can’t give and accept criticism gracefully—or at least without sparking conflict. That’s not guaranteed, however, when you’re working with clients outside our field. It can be a struggle for them to convey creative feedback about projects in an actionable fashion, simply because it’s a skill they’ve rarely or never had to use. That results in profoundly unhelpful comments such as “Just let your creative juices flow,” “It’s missing something, but I’m not sure what,” “You’re the (writer/editor/designer),” and the worst offender of all, “I’ll know it when I see it.” [Read more…]

Do luck and superstition affect your freelance business?

luck superstition businessI’d originally planned to post on this topic for Halloween, but the World Series dovetailed into my thoughts about the role of luck and superstition in freelance business success, so here I am. I’ll confess, I was chronically superstitious as a kid, due to growing up as a Boston Red Sox fan back in the days when their pattern was to get to big games…only to lose in spectacular and heart-breaking fashion. I had lucky (and jinxed) shirts and hats. If a traffic light turned green before I got to it or if my favorite song came on the radio, that was an auspicious sign. I stuffed a four-leaf clover in the middle finger of my baseball glove. Alas, none of my efforts altered the fact the Sox were quite simply and thoroughly cursed. [Read more…]

Thoughts on the Mode Media bankruptcy

mode media bankruptcyIt’s a strange feeling to have a blog post go viral and wish it hadn’t. That was my experience on Friday, when I checked Google Analytics and saw a huge surge in traffic to my post about what to do when a freelance client files for bankruptcy. I subsequently went to Twitter, and found the cause: the Mode Media bankruptcy announcement on September 15. [Note: I am using “bankruptcy” loosely not legally here, as in “they’ve shut down and aren’t paying their creditors.” The company hasn’t yet filed for legal protection, but that would seem a likely path forward according to this article.] [Read more…]