What does your ideal freelance client look like? Great (and fast) payer…high-profile (and rewarding) projects…lots of positive feedback…sends plenty of referrals…prompt, responsive, and easy to work with? I agree. Over the course of 18 years of running my own business, though, I’ve found it comes down to this: Do your clients want you to succeed as a freelancer? And do you want them to succeed, too?
I received an email this week from a client that I assumed I’d never hear from again. It hadn’t been a bad breakup, simply that my main contact left and her replacement had different freelance writers in her stable. With a whopping six-year gap between communications (a personal record), I was reminded of one of my favorite freelance phenomena: Halley’s client, you know, the clients that enter into your orbit only once in a great while. They’re not a bad thing, but don’t exactly provide dependable income, either. [Read more…]
I used to know the exact date I walked out of the corporate world with The Box and started my freelance business. Today, I only remember that it was in August 1999. Yep, as of this birthday my business is old enough to vote, buy a lottery ticket, join the army, or drink in Canada and much of Europe. Here, in no particular order, are 18 business lessons from 18 years in business: [Read more…]
“Freelancers who undercharge are ruining the business!” “Freelancers who work for free are undermining my prices!”
Dr. Freelance: Like you, I prefer to give prospective clients a range estimate. But once they accept it, what number do I use to determine the amount for freelance project deposits? I’ve heard anywhere from 30-50%—I’m feeling comfortable with 35%, personally—but 35% of what? The low end? The mean? Probably *not* the high end.—Rachel [Read more…]
Valuing your services on the basis of your skills, knowledge, and experience—as opposed to hourly rates for a task—gives your freelance business a lot more income potential than blindly following rate sheets. It’s not a calculation you can make in isolation, however. A value-based pricing approach requires looking at the situation from the client’s perspective: What can they expect from their investment if they hire you? [Read more…]