Freelance Follies: What’s a good direct-mail response rate?

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Direct mail isn’t an exact science, and response rates can vary with the premium offered, the number of postcards mailed, the frequency of mailings, not to mention the quality of the creative concept and the copywriting. Of course, none of that will stop a client from wanting to know: “What’s a good direct-mail response rate?”

Check out the previous Freelance Follies installments at the following links:

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