I received an email this week from a client that I assumed I’d never hear from again. It hadn’t been a bad breakup, simply that my main contact left and her replacement had different freelance writers in her stable. With a whopping six-year gap between communications (a personal record), I was reminded of one of my favorite freelance phenomena: Halley’s client, you know, the clients that enter into your orbit only once in a great while. They’re not a bad thing, but don’t exactly provide dependable income, either.
As I got to thinking about it, I contemplated a few other analogies to the worlds of science, philosophy, math, and art:
- Schrödinger’s Project: In Schrödinger’s famous thought experiment, the cat in the box—cozied up with a flask of poison, some radioactive material, and a Geiger counter—is simultaneously dead and alive. In freelance terms, a Schrödinger’s project exists in the same netherworld. Handshakes, letters of agreement, or signed contracts be damned, you don’t have enough information to get started or can’t get a response from the client on next steps. Note that a deposit may not necessarily indicate the alive/dead status of the project in question.
- Escher’s Project: Unlike Schrödinger’s project, this one is actually in motion. Like an infinite staircase that appears to go up and down, round and round, however, it ultimately ends up right where it started. Most commonly, this phenomenon is found in highly opinionated clients who really, really liked their own original work. In other words, they sought approval of what they created rather than improvement of it, regardless of the quantity or quality of revisions. The only event that can break the illusion is payment in full and moving on with your life.
- Zeno’s Deadline: In Zeno’s telling of a race between the Tortoise and Achilles, the former is able to win with a head start and the fact that the Greek hero runs in ever-smaller fractions of distance, never reaching the finish line. While Zeno’s paradox can be dismantled with math and logic, freelancers know all too well that this is a real thing when it comes to scope creep as a deadline approaches: Every time you believe you’re done, there’s just one more thing to do. (Hat tip to my colleague Brendan O’Brien for mentioning Zeno in a Facebook comment about freelancing.)
- Rorschach’s Scope of Work: A close relative of the back-of-napkin business plan—and sometimes a result of it—this is an assignment with a paucity of information that depends on the perception of the observer. “This is easy, do it cheap!” cries the client. “Oh, goodness, there’s a lot more to this than you realize!” rejoins our intrepid freelancer. If not resolution, an estimate will at least generally bring clarity to the ink blot (which, oddly enough, may resemble a red flag). This phenomenon is particularly hazardous when paired with a Halley’s client.
- Chesterton’s Business Practices: As freelancers, we encounter a wide range of client types and businesses, many of which have been successful over the long haul. Yet, as a newcomer on their scene, we may see internal business practices, conventions, or styles that confuse, irritate, or enrage us. As Chesterton recommended with the fence of unknown purpose, however, the prudent freelancer first seeks to understand why they exist before tearing them down.
Have you experienced any of these freelance phenomena in your business? What’s the longest it’s ever been for you between two projects with a Halley’s client? Share your tale of woe (or success) in the comments!