Last week, I wrote about the challenges of managing vague creative feedback, and provided a couple of thoughts on how to bring such situations to resolution. The good news? That post was based on writing feedback on a real-life freelance project, and the next step went smoothly. Woohoo!
How did I move the client from uncertainty to approval? Pretty simple, really. But you need a little more backstory than I provided last time. [Read more…]