Before we get into the freelance link roundup, a quick anecdote from the only real-life roundup I’ve ever been involved in. At the time, I was the managing editor at Golf Illustrated magazine, and my wife and I had been invited on a fam trip to the Flathead Lake region of Montana. (Absolutely gorgeous area. If you ever get the chance to go—take it!) Over the course of the weekend, we played golf and went whitewater rafting, and then spent a day on a dude ranch. [Read more…]
The thicker the folder, the thicker the applicant
As I prepare for an in-person new client meeting this morning, I’m reminded of an old college admissions officer’s saying: “The thicker the folder, the thicker the applicant.”
It’s always tempting to bombard a prospective client (or employer, or college, or girlfriend/boyfriend, etc., etc.) with a mega-compilation of just how wonderful and accomplished you are. But if you’ve ever sat in the recipient’s chair — as a stack of unprioritized samples lands with a thud — you’ll know why that tactic doesn’t work. [Read more…]