Your Super Friends: Complementary freelance creatives

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complementary freelance creativesI was at a networking meeting a week or so ago with some fellow small-business owners, and the topic came up about advice our parents had given us about business. One of the attendees mentioned that his dad told him, “You need a banker, a lawyer, and an accountant.”

While most freelance creatives might need those professionals, I contend a healthy business in our field needs a network of Super Friends: i.e., complementary freelancers who have a different superpower from yours. If you’re a Wonder Woman freelance writer or editor, you need a Superman to handle the graphics side of things, and if you’re a Batman freelance graphic designer, photographer, or illustrator (etc.), you probably will be well served by Robin as your Boy Wonder handling the words. (I’m sure poor, neglected Aquaman fits in there somewhere—so check out the video at the end of the post.) For example, during the revamp/relaunch of this website back in August, I could not possibly have pulled it off without an outstanding creative team to support me. [Read more…]

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Test assignment for a copywriting job?

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Dr. Freelance, I am a new, part-time freelancer in the midst of interviewing for a copywriting job and was given a 200-word test assignment by the prospective client to complete in order to make it to the next round. The instructions in the email say that “points are given to creativity,” so I’m trying to decide whether to do a simple mock up, even though the job I’m being considered for does not require any graphic design. I am spending the majority of my time before the deadline on writing creative copy, but I just wanted to see what you think about trying to push that creativity into fleshing out the concept.—The Prospector [Read more…]

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Brochure writing and playing nice

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I secured a brochure writing project for a new client this week, a lead brought to me through one of my graphic designer partners. She asked for a quick ballpark range on what it would cost, so I shot toward the conservative end of things, based on my long-standing belief in the benefits of high estimates. I also asked for a deposit, as I always do with new clients.

The client, let’s call him Bill, signed off on it, but when we had our initial (and only) conversation about the content, he emphasized that he didn’t think the project would really take too long. I assured him that the estimate was just that, and that I would invoice him accordingly. I received his deposit check promptly. [Read more…]

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