Freelance networking introductions done right

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freelance networking introductionsI’ve got a longtime client—more important, a mentor and friend—who does the most amazing, thoughtful networking introductions. You can’t help but feel like a rock star, whether she’s introducing you in person or via email. Not surprisingly, she’s also one of those people who seems to know everyone in town, in any industry you can name.

As freelancers, we can’t exist in a vacuum, because success goes beyond raw creative talent. The market needs to view you as a person who’s connected to other people who can help them accomplish their goals—even if you’re not directly involved in a given project. (See also: complementary freelance creatives.) That takes effort and it can’t happen if you only network with people in your own specialty. It’s an investment in your business. [Read more…]

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Your Super Friends: Complementary freelance creatives

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complementary freelance creativesI was at a networking meeting a week or so ago with some fellow small-business owners, and the topic came up about advice our parents had given us about business. One of the attendees mentioned that his dad told him, “You need a banker, a lawyer, and an accountant.”

While most freelance creatives might need those professionals, I contend a healthy business in our field needs a network of Super Friends: i.e., complementary freelancers who have a different superpower from yours. If you’re a Wonder Woman freelance writer or editor, you need a Superman to handle the graphics side of things, and if you’re a Batman freelance graphic designer, photographer, or illustrator (etc.), you probably will be well served by Robin as your Boy Wonder handling the words. (I’m sure poor, neglected Aquaman fits in there somewhere—so check out the video at the end of the post.) For example, during the revamp/relaunch of this website back in August, I could not possibly have pulled it off without an outstanding creative team to support me. [Read more…]

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