4 rules of face to face meetings for a freelancer

Like this post? Please share it!

face to face freelanceI know what you’re thinking: “I hate meeting face to face.” And I also know why: Face-to-face meetings take time and energy. You need to get dressed up. They break up your day inconveniently, especially for a freelancer on deadline. You need to drive to the client’s office or agreed-upon offsite venue, and there will be traffic. Maybe you’re shy, or going to an office gives you nasty flashbacks to your corporate-cubicle days.

Last week, however, I was reminded twice why face to face beats a phone call or email conversation pretty much every time. [Read more…]

Like this post? Please share it!

Are your freelance writing rates too low?

Like this post? Please share it!

Among all the questions I receive, the most common revolve around freelance writing rates. Indeed, that was the driving force behind my desire to write The Science, Art and Voodoo of Freelance Pricing and Getting Paid.

But today, I want to share a quick anecdote about one of the unseen dangers of freelance writing rates that are too low, in the form of someone whose estimate was so cheap that I almost didn’t hire her. [Read more…]

Like this post? Please share it!

When freelancer is the other “F” word

Like this post? Please share it!

You don’t have to be in the creative biz for long before running into a prospective client who has had a bad experience with a freelance writer, graphic designer or web designer (or all three)—the kind that turn “freelancer” into the other “F” word. Although coming to the rescue may seem a good business opportunity, this once-bitten client also has DANGER stamped on his or her forehead. The reason? Well, as tempting as it is to blame a fly-by-night freelancer, how can you be sure that the freelancer caused a bad relationship? Is it possible that a toxic client caused the issues? You don’t want to become the next casualty. [Read more…]

Like this post? Please share it!

Test assignment for a copywriting job?

Like this post? Please share it!

Dr. Freelance, I am a new, part-time freelancer in the midst of interviewing for a copywriting job and was given a 200-word test assignment by the prospective client to complete in order to make it to the next round. The instructions in the email say that “points are given to creativity,” so I’m trying to decide whether to do a simple mock up, even though the job I’m being considered for does not require any graphic design. I am spending the majority of my time before the deadline on writing creative copy, but I just wanted to see what you think about trying to push that creativity into fleshing out the concept.—The Prospector [Read more…]

Like this post? Please share it!

How a freelancer can answer the 4 key client questions

Like this post? Please share it!

In “4 basic questions a freelancer always needs to answer,” I talked about the importance of preparation in advance of a client meeting. Since every meeting, client, and freelance job is different — and your business is also unique — these aren’t “teacher’s guide” answers, but rather pointers toward formulating your own individual answers to key client questions.

A major caveat here: Your goal in a first client meeting is not to tell all about yourself and your freelance writing, design, or other services. It’s about figuring out how to help the client and making the sale, right? Ultimately, that’s about *asking* questions, which I’ll address in a future post. [Read more…]

Like this post? Please share it!

4 basic questions a freelancer always needs to answer

Like this post? Please share it!

Over the course of a prospective client meeting, there might be a dozen random questions a freelancer might need to be prepared to answer — but there are basic ones that you should be able to handle seamlessly even on your worst day.

This post was sparked by a few serendipitous items over the past week: Lori Widmer’s thoughts in “6 Ways to Get More from Your Marketing,” Jared Tendler’s upcoming Mental Game of Poker 2 (which I helped edit and found to be highly applicable for a freelancer), and the client meeting I mentioned in my Tuesday post, “The thicker the folder, the thicker the applicant.” [Read more…]

Like this post? Please share it!