Dr. Freelance, I know it’s a fine line between being persistent and being annoying. If I’ve got a warm lead for a potential client or a new freelance gig, how many times is appropriate for following up?—Getting Warmer

Getting Warmer, As with so many aspects of freelancing, the follow up with a potential client is a matter of understanding the prospect’s style as well as her business needs. No one enjoys a hard sell, and I think it’s particularly ill-suited to something like creative services. If you come across as at all desperate, the Universal Law of Need (i.e., the more you need something, the less likely you will get it) comes into play. [Read more…]