Referral sales tip: No such thing as a slam dunk

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Any time you get a contact from a referral, it’s an exciting moment, but there’s no such thing as a slam dunk. While a warm lead has much better sales prospects than a cold one, freelance sales leads don’t just sell themselves, and they don’t always work out the way you imagined.

We’ll get to the sales tip in a moment, but first you need the backstory: I’d received a referral for an aspect of the writing business that I don’t even do. (Public relations.) So, my initial part of the conversation was essentially an anti-pitch: “I don’t do that, but I’d be happy to refer you to one of my trusted freelance friends in PR who can help you out.” The prospect was very appreciative, and maybe a bit shocked. And, yeah, I was initially a little disappointed. [Read more…]

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How do I become a copyeditor, too?

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Dear Dr. Freelance: I have been a freelance proofreader for four years, but want to know, how do I become a copyeditor, too? I have taken a copyediting class, and have asked one client to let me copyedit for them. Am I missing anything? What happens if my current client turns me down? — Shaking in My Boots

Dear SIMB: I think you’re on the right track by taking a class and pitching yourself as a copyeditor to existing clients. Good for you. [Read more…]

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