Since you’re already knee-deep in numbers, tax time is an ideal point to take an honest look at your freelance business—not just the top-line income number, but a client-by-client breakdown. The numbers don’t lie, and they could be flashing a warning signal that it’s time to diversify your freelance business. As suggested in last week’s post, client diversity is your best business defense against a freelance client bankruptcy or financial trouble, but there are other reasons to take a dive into the data. [Read more…]
UPDATE 8-26: Please note, the Sept. 14 freelance marketing Q&A webinar has been filled to capacity. Based on demand, we’ll conduct another session later in fall 2015. Please add yourself to the notification list here, and we’ll contact you with the details when they’re announced. Thanks for your interest!
When it comes to my own education on topics from sales to social media, I’m a big fan of the webinar format, which is why I’m pleased to announce the first Dr. Freelance marketing webinar for freelancers: “Everything You Ever Wanted To Know About Freelance Marketing…But Were Afraid To Ask.” [Read more…]
“Be a Better Freelancer! (Re)Invent Your Business” is the theme for Communication Central’s ninth annual conference for freelancers, September 26–27, 2014, at the Hyatt Regency Downtown in Rochester, N.Y. (There’s also an Editorial Bootcamp on September 28.) The agenda includes two solid days of drilling down on all aspects of launching, managing and expanding a successful freelance writing, editing, proofreading, indexing, graphics or other editorial business.
I’ll be kicking off the festivities with a keynote address on “The Business of Getting Freelance Business”—but I’m equally excited to hear from the other featured presenters: [Read more…]