Dr. Freelance

  • HOME
  • BOOKS
  • WEBINARS
  • BLOG
  • PUBLISHING
  • ABOUT
    • CONSULTING
    • ABOUT DR. FREELANCE
    • ABOUT JAKE POINIER
    • CONTACT US
  • Get New Clients
  • Make More Money Freelancing
  • Manage Your Freelance Business
  • Videos
  • General
You are here: Home / Archives for response rate

Freelance Follies: What’s a good direct-mail response rate?

November 1, 2010 by Jake Poinier

Like this post? Please share it!


Direct mail isn’t an exact science, and response rates can vary with the premium offered, the number of postcards mailed, the frequency of mailings, not to mention the quality of the creative concept and the copywriting. Of course, none of that will stop a client from wanting to know: “What’s a good direct-mail response rate?”

Check out the previous Freelance Follies installments at the following links:

  • Episode #4: “Can you just wordsmith it a bit?”
  • Episode #3: “How much is it going to cost?”
  • Episode #2: “Are you done yet?”
  • Episode #1: “When are you going to get a real job?”

Do you have an idea for a future Freelance Follies video short? Leave a suggestion in the comments!

Like this post? Please share it!

Filed Under: Videos Tagged With: client, copywriting, direct mail, exact science, follies, freelance, Freelance Follies, response rate

Measuring and promoting freelance client results

August 20, 2010 by Jake Poinier

Like this post? Please share it!

Dear Dr. Freelance: When I’ve had my freelance resume critiqued, the advice I got was that I needed more quantifiable numbers and freelance client results to show the impact of my work. But when I send a press release or brochure copy to a client, I’m often not privy to what happens next, and I’m not sure they’d want to share sales figures with me, especially if they knew I’d be broadcasting it on my resume. Any advice?—Susan Johnston

Dear SJ: You’ve touched on a critical challenge in freelance business practices. Many clients don’t measure their results; some because they don’t think it’s worth the effort, others because they’re fearful of discovering a 0% return on investment (ROI). [Read more…]

Like this post? Please share it!

Filed Under: Manage Your Freelance Business Tagged With: client perspectives, response rate, roi, sales

Subscribe to Dr. Freelance

* indicates required

Books by Jake Poinier

Follow Dr. Freelance on Twitter!

Tweets by @DrFreelance

Categories

Recent Comments

  • Jake Poinier on A freelance pep talk and open-line Friday on 3-26
  • Joy Drohan on A freelance pep talk and open-line Friday on 3-26
  • Jake Poinier on What three business problems are keeping you up at night?
  • Jake Poinier on A freelance pep talk and open-line Friday on 3-26

Your Prescription for Success

Looking for better paying freelance jobs? Trying to improve your flow of referrals? Tired of marketing strategies that don't work? Join Dr. Freelance for one of his upcoming webinars! READ MORE.

Search

Book Better Freelance Business

Three Dr. Freelance Guides offer professional business advice for freelance writers, editors, designers, and other solo creative entrepreneurs. Whether you want more clients, better pay, more referrals, or all of the above, you've come to the right office. READ MORE.

Healthy Connections

Dr. Freelance enjoys talking shop on social media. Check him out on Twitter, Facebook, Google+, or LinkedIn to hear his latest diagnosis or ask a question about your business.
  • HOME
  • BOOKS
  • WEBINARS
  • BLOG
  • PUBLISHING
  • ABOUT

Dr. Freelance: Healthy Business Prescriptions for Freelance Creatives.
All contents Copyright © 2023 by Jake Poinier. All rights reserved. Privacy. Fair Use of Content.
Dr. Freelance® and More Cowbell® are trademarks of Boomvang® Creative Group, LLC, and More Cowbell Books, LLC, respectively.