Wanted to do a quick video followup on a post earlier this week that talked about how you shouldn’t assume a smaller company within a given industry is going to command a lower price than a larger company in that same industry.

Transcript

The reason I bring this up is that I do believe you should price your services differently based on different industries. As an example, a few weeks ago I was at a networking meeting with a group of other small business owners, and the featured presenter was the former CEO of a large industrial metals company. They produced everything from automotive steel to aerospace materials to fine-grade machine tools. His comment was that they priced differently by sector, region, and country, and they would have been foolish to do otherwise. [Read more…]