A large percentage of freelancing problems arise because of self-inflicted errors — shooting too low on project estimates, ignoring warning signs of a client-from-hell, overbooking ourselves into a cascade of concurrent deadlines. But sometimes bad things happen to good freelancers due to circumstances beyond our control. How you handle those setbacks is critical to your mental well-being as well as your business success.
Scenario #1: Your client doesn’t like the work you’ve presented. We’ve all had it happen — you think you’ve written a brilliant feature story, designed a knockout website, created a fantastic logo, brainstormed a clever ad campaign. You hit SEND with the utmost confidence, eager to hear how much the client loves it. And then you get the call: “Well, it’s not really what we were looking for.” After picking up the shattered pieces of your ego, what’s the next step?
- Assess the damage. Calmly and coolly, find out where you missed the mark — without being defensive.
- Find out what needs to be done to make the client happy. It may be uncomfortable to ask, because you’re fearing the worst, but you need to get as specific as possible.
- Deliver the goods — or don’t. If you can execute the changes, it’s time to reassure the client and establish a timeline. However, if you get the sense, like Austin Powers in Goldmember, that there will be no option from waffles to pancakes that can please the client, you have a decision to make: You can simply cut your losses and eject from the project, accept a kill fee, or try to collect for completed work.
Scenario #2: Your key contact leaves his or her position. I recently blogged about this on Freelance-Zone.com. In that particular instance, I received no real warning, just a quick courtesy call to let me know. Unless your client is moving to New Zealand to become a shepherd, however, it’s an opportunity to expand your business — not to let it contract. So, it’s time to:
- Congratulate her and ask about her new position. You’re sad for yourself, but you need to put on a genuine happy face.
- Offer to help. Emphasize how much you’ve enjoyed working with him and would like the opportunity to continue doing so.
- Ask for an introduction to the replacement. New people often bring their own freelance stables with them. But it never hurts to ask, particularly if you have a long relationship with the organization.
Scenario #3: Your client goes out of business…before you’ve been paid in full. As P.S. Jones at Diary of a Mad Freelancer points out, it’s lame to blame everything on the down economy, but the fact of the matter is that a lot of formerly booming businesses have gone bust in the past few years. What to do when your client files for bankruptcy?
- Get in line. Make sure that the accounting department is aware of the unpaid invoice. As a “general creditor,” you actually have a decent chance of recovering some or all of your losses, depending on which bankruptcy chapter was filed.
- Be patient. Proceedings will take a while. I once received a partial payment about 2 years after a client went under — in fact, I’d completely forgotten about it, so it was better than finding a $20 in an old pair of jeans.
Two final thoughts: All three of these circumstances are a reminder of these overarching key points for good freelancers and best practices:
- A partial deposit before commencing work is your best defense against worst-case scenarios. At least you’ve been paid something, and it gives you leverage if things go awry.
- Diversify, diversify, diversify. A freelancer whose livelihood depends on one or two big clients is one or two phone calls from disaster.