A Google search of “saying no to freelance jobs” currently coughs up 9.2 million hits, while “saying yes to freelance jobs” clocks in at half that—and a quick look shows that most of the latter results are really about saying no. I don’t disagree that it’s important to turn down work that waves a red flag in your face. At the same time, that’s not the philosophy I take into the business arena. As Tom Robbins noted in Still Life with Woodpecker, “There are only two mantras…yum and yuk. Mine is yum.”
Why start from “yes”?
- Escape being typecast. If you’re trying to expand into other industries, skill sets, or media types, you need to take chances—and you need clients who are willing to take a chance on you. Obviously, you don’t want to get in over your head, but there’s nothing wrong with being a little uncomfortable while you’re learning something new. I’ll bet you $100 this can also help alleviate impostor syndrome when you pull it off.
- Build your reputation as someone who gets it done. This is essential for loyal clients and a valuable relationship-builder for newer ones. Big, difficult, and emergency projects—priced appropriately and assuming they’re physically possible—are the perfect opportunity to create an indelible brand image. Think of it from the client’s perspective.
- Expand your network. It’s easy to say no to the time and, in some cases, expense of conferences, professional associations, local groups, and even meeting someone for coffee. I had a meeting on Wednesday night for a volunteer group, so the last thing I wanted to do Thursday night was “saying yes” to a networking meeting with some local freelancers. But guess what: I connected with a potential client, learned about a conference I might pitch as a speaking gig, and ran into an old friend I hadn’t seen for a while. Boom.
- Reset your mindset. Based on my own experience, I would argue that the most important time for saying yes to freelance jobs is when you least feel like it. (Yes, your experience may differ!) I’m an optimistic, positive guy, and succeeding under challenging circumstances reinforces my belief in the default-yes principle. The extra checks ain’t bad, either.
There are plenty of great articles about saying no to freelance jobs out there, and I’ll leave it to you and your Google-fu skills to find them. Again, this isn’t about letting down your defenses and saying yes to everything, but being open to possibilities to grow yourself and your business. Even “yes, but…” is a stronger position than a reflexive no. The universe might just surprise you.
Two quick announcements before I get back to the grindstone…
Jake Poinier Speaking at Startup Week PHX
I’m pleased to announce I’ll be speaking at Startup Week PHX in downtown Phoenix on Monday, February 19, 6-7 p.m. local time. (Event details here.) My presentation will include tricks and tips for finding talented writers, designers, and other creatives; how to vet prospective freelancers; and best practices for cultivating better relationships. Although my session is aimed at helping people hiring independent creatives, I imagine the overall event will be a networking opportunity for local freelancers.
I’m also doing mentoring sessions at 2 p.m. and 2:30 p.m., and will be available before or after to talk shop. So stop by to say hi!
Dr. Freelance Webinar on Pricing
If you’re interested in improving the financial side of your freelance business, please join me for my Editorial Freelancers Association webinar, “The Pricing (and Estimating) Is Right!” on Wednesday, February 14, 1-2 p.m. (Eastern). I’ll address the critical steps of formulating your price structure and presenting your estimates in the most persuasive manner possible—and getting a better read on whether you should be saying yes or no to freelance jobs—and there’s a Q&A if you’ve got pricing issues you want to discuss.
That’s it for now. Don’t forget to say “yum” once in a while!