For some weird reason, I’ve had several conversations about personality tests with clients and potential clients during the past few weeks. Reading that, I’ll bet that your brain immediately took one of two paths: Option #1 is that you immediately thought about your own personality test results, whether Myers-Briggs Type Indicator (MBTI), DiSC profile, Enneagram, or whatever. Option #2 is that you think they’re mostly or completely unscientific BS, no more valid than astrology or reading goat entrails. [Read more…]
Notes from the past to my future freelance self
It was August 1999 when I bolted my corporate job and launched Boomvang Creative Group as a full-time freelance writer and editor. If I could step back to day 1 of 19 years of self-employment, here are some notes I would have provided to my future freelance self: [Read more…]
Are you a freelancer, an entrepreneur, or both?
On Father’s Day, I riffed on whether entrepreneurship has a genetic component. In the wake of that post, I found it interesting that more than a few freelancers didn’t really consider themselves entrepreneurs. I decided to do some unscientific polling on Twitter and Facebook, asking the question “If you’re a freelancer, do you consider yourself an entrepreneur?” With about 120 total respondents, the results lean 55% no on Facebook, while about two-thirds on Twitter say yes. [Read more…]
Is entrepreneurship genetic?
My dad was a self-employed salesman through much of his career—and I’ve now flown solo for two-thirds of mine—so the idea that working for yourself could somehow be coded into your DNA has always piqued my interest. So…is entrepreneurship genetic, environmental, or a little of both? [Read more…]
What Yanny and Laurel teach us about client communications
I reckon we’re about 10 minutes into the 15-minute fame run of the Yanny vs. Laurel dust-up. (If you don’t know what I’m talking about, you can give it a whirl here.) I was firmly in the Yanny camp until late in the day yesterday, when I watched a video that explained the effect—after which I only heard “Laurel,” and couldn’t switch back. Weird how the brain works! In any case, I think the Yanny vs. Laurel divide offers a nifty jumping-off point to discuss client communications and the importance of perception in business.
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Freelance networking introductions done right
I’ve got a longtime client—more important, a mentor and friend—who does the most amazing, thoughtful networking introductions. You can’t help but feel like a rock star, whether she’s introducing you in person or via email. Not surprisingly, she’s also one of those people who seems to know everyone in town, in any industry you can name.
As freelancers, we can’t exist in a vacuum, because success goes beyond raw creative talent. The market needs to view you as a person who’s connected to other people who can help them accomplish their goals—even if you’re not directly involved in a given project. (See also: complementary freelance creatives.) That takes effort and it can’t happen if you only network with people in your own specialty. It’s an investment in your business. [Read more…]
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