Value-based pricing: How can it boost your freelance business?

value-based pricingValuing your services on the basis of your skills, knowledge, and experience—as opposed to hourly rates for a task—gives your freelance business a lot more income potential than blindly following rate sheets. It’s not a calculation you can make in isolation, however. A value-based pricing approach requires looking at the situation from the client’s perspective: What can they expect from their investment if they hire you? [Read more…]

Stop wasting time on the cutting room floor

cutting room floorSelf-inflicted scope creep often results from perfectionism gone awry. Sometimes, however, it’s caused by the slightly more-noble impulse to convert all of our hard-earned research and interviews into usable text. When I catch myself wasting time that way, I remind myself that readers or freelance clients see the final product. I’m the only one who knows what lands on the cutting room floor. [Read more…]

When heavy editing weighs you down

heavy editingDr. Freelance: I recently acquired a new client who hired me to edit her blog posts, which she writes herself. Let’s just say she’s not the world’s greatest writer, and I did some heavy editing to the first few posts. It was obvious her feelings were hurt, and she chose to return a lot of the copy to the original (including the lead, which was terrible). I saw your post “There’s no crying in freelance editing” and was hoping you could provide some thoughts on how to address my situation. I really want to help her make her blog posts better, but I’m going to lose her as a client if we can’t agree on what “better” is or how we get there.—Better You Bet [Read more…]

A guilt-free approach to freelance client boundaries

freelance client boundariesOver the holiday weekend, I received an urgent email from a client asking about the status of a newsletter that needed to be sent out before the end of the month. The only problem was, I hadn’t gotten the original email. Thanks to autofill, she’d accidentally sent it to another Jake in her address book. My decision was easy: She’s a fantastic long-term client who’d made an honest mistake, so I took a break from repairing the deck and completed her job. This event coincided with several discussions I saw on Facebook with freelancers talking (and some complaining) about having to work over the holiday weekend, which brings me to today’s topic: setting freelance client boundaries. [Read more…]

Is it time to diversify your freelance business?

freelance business incomeSince you’re already knee-deep in numbers, tax time is an ideal point to take an honest look at your freelance business—not just the top-line income number, but a client-by-client breakdown. The numbers don’t lie, and they could be flashing a warning signal that it’s time to diversify your freelance business. As suggested in last week’s post, client diversity is your best business defense against a freelance client bankruptcy or financial trouble, but there are other reasons to take a dive into the data. [Read more…]

What 21 things do designers want from a freelance writer?

Over the course of my career, I’ve learned that one of the most important working relationships for a freelance writer is with the designers who put their words into action. Today’s guest post comes from the design team of Eileen and Bob Burick of Burick Communication Design, with whom I’ve had the good fortune to partner countless times. Their portfolio includes microsites and websites, videos, and print work for top-name clients such as AT&T, Cemex, Henkel, and Troon Golf. I asked them to share their thoughts on what designers want from a freelance writer, and this list of 21 things was their response. [Read more…]