For some weird reason, I’ve had several conversations about personality tests with clients and potential clients during the past few weeks. Reading that, I’ll bet that your brain immediately took one of two paths: Option #1 is that you immediately thought about your own personality test results, whether Myers-Briggs Type Indicator (MBTI), DiSC profile, Enneagram, or whatever. Option #2 is that you think they’re mostly or completely unscientific BS, no more valid than astrology or reading goat entrails. [Read more…]
I reckon we’re about 10 minutes into the 15-minute fame run of the Yanny vs. Laurel dust-up. (If you don’t know what I’m talking about, you can give it a whirl here.) I was firmly in the Yanny camp until late in the day yesterday, when I watched a video that explained the effect—after which I only heard “Laurel,” and couldn’t switch back. Weird how the brain works! In any case, I think the Yanny vs. Laurel divide offers a nifty jumping-off point to discuss client communications and the importance of perception in business.
I’ve got a longtime client—more important, a mentor and friend—who does the most amazing, thoughtful networking introductions. You can’t help but feel like a rock star, whether she’s introducing you in person or via email. Not surprisingly, she’s also one of those people who seems to know everyone in town, in any industry you can name.
As freelancers, we can’t exist in a vacuum, because success goes beyond raw creative talent. The market needs to view you as a person who’s connected to other people who can help them accomplish their goals—even if you’re not directly involved in a given project. (See also: complementary freelance creatives.) That takes effort and it can’t happen if you only network with people in your own specialty. It’s an investment in your business. [Read more…]
It’s confession time: I’ve been neglecting my most important client. True, he doesn’t pay the best, he can be a bit loony under pressure, and I’m pretty sure he’s adult ADHD. But, he’s good at what he does and he’s generally amiable, so I stick with him.
As the cool kids today say: IT ME. [Read more…]
Dr. Freelance: I recently acquired a new client who hired me to edit her blog posts, which she writes herself. Let’s just say she’s not the world’s greatest writer, and I did some heavy editing to the first few posts. It was obvious her feelings were hurt, and she chose to return a lot of the copy to the original (including the lead, which was terrible). I saw your post “There’s no crying in freelance editing” and was hoping you could provide some thoughts on how to address my situation. I really want to help her make her blog posts better, but I’m going to lose her as a client if we can’t agree on what “better” is or how we get there.—Better You Bet [Read more…]
Over the holiday weekend, I received an urgent email from a client asking about the status of a newsletter that needed to be sent out before the end of the month. The only problem was, I hadn’t gotten the original email. Thanks to autofill, she’d accidentally sent it to another Jake in her address book. My decision was easy: She’s a fantastic long-term client who’d made an honest mistake, so I took a break from repairing the deck and completed her job. This event coincided with several discussions I saw on Facebook with freelancers talking (and some complaining) about having to work over the holiday weekend, which brings me to today’s topic: setting freelance client boundaries. [Read more…]