What Yanny and Laurel teach us about client communications

client communicationsI reckon we’re about 10 minutes into the 15-minute fame run of the Yanny vs. Laurel dust-up. (If you don’t know what I’m talking about, you can give it a whirl here.) I was firmly in the Yanny camp until late in the day yesterday, when I watched a video that explained the effect—after which I only heard “Laurel,” and couldn’t switch back. Weird how the brain works! In any case, I think the Yanny vs. Laurel divide offers a nifty jumping-off point to discuss client communications and the importance of perception in business.
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Do your clients really want you to succeed as a freelancer?

succeed as a freelancerWhat does your ideal freelance client look like? Great (and fast) payer…high-profile (and rewarding) projects…lots of positive feedback…sends plenty of referrals…prompt, responsive, and easy to work with? I agree. Over the course of 18 years of running my own business, though, I’ve found it comes down to this: Do your clients want you to succeed as a freelancer? And do you want them to succeed, too?

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Freelance project deposits aren’t just about the money

freelance project depositsDr. Freelance: Like you, I prefer to give prospective clients a range estimate. But once they accept it, what number do I use to determine the amount for freelance project deposits? I’ve heard anywhere from 30-50%—I’m feeling comfortable with 35%, personally—but 35% of what? The low end? The mean? Probably *not* the high end.—Rachel [Read more…]

Is it time to diversify your freelance business?

freelance business incomeSince you’re already knee-deep in numbers, tax time is an ideal point to take an honest look at your freelance business—not just the top-line income number, but a client-by-client breakdown. The numbers don’t lie, and they could be flashing a warning signal that it’s time to diversify your freelance business. As suggested in last week’s post, client diversity is your best business defense against a freelance client bankruptcy or financial trouble, but there are other reasons to take a dive into the data. [Read more…]

Is your freelance client serious? Here’s the test

serious freelance clientDr. Freelance: I have a prospective freelance client — an author who needs his book edited — and he appears to have the money and desire to hire me. He keeps pressing me for a price estimate, but I haven’t seen the manuscript, just one sample chapter that I edited. I’m concerned about extrapolating, because it’s a long book and I’m not sure of the overall quality. What’s my next step?—Hurry Up and Wait [Read more…]