What Yanny and Laurel teach us about client communications

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client communicationsI reckon we’re about 10 minutes into the 15-minute fame run of the Yanny vs. Laurel dust-up. (If you don’t know what I’m talking about, you can give it a whirl here.) I was firmly in the Yanny camp until late in the day yesterday, when I watched a video that explained the effect—after which I only heard “Laurel,” and couldn’t switch back. Weird how the brain works! In any case, I think the Yanny vs. Laurel divide offers a nifty jumping-off point to discuss client communications and the importance of perception in business.
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Halley’s Client, Schrödinger’s Project, and other freelance phenomena

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halleys client and schrodingers projectI received an email this week from a client that I assumed I’d never hear from again. It hadn’t been a bad breakup, simply that my main contact left and her replacement had different freelance writers in her stable. With a whopping six-year gap between communications (a personal record), I was reminded of one of my favorite freelance phenomena: Halley’s client, you know, the clients that enter into your orbit only once in a great while. They’re not a bad thing, but don’t exactly provide dependable income, either. [Read more…]

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Freelance project deposits aren’t just about the money

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freelance project depositsDr. Freelance: Like you, I prefer to give prospective clients a range estimate. But once they accept it, what number do I use to determine the amount for freelance project deposits? I’ve heard anywhere from 30-50%—I’m feeling comfortable with 35%, personally—but 35% of what? The low end? The mean? Probably *not* the high end.—Rachel [Read more…]

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Vague writing feedback revisited

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writing feedbackLast week, I wrote about the challenges of managing vague creative feedback, and provided a couple of thoughts on how to bring such situations to resolution. The good news? That post was based on writing feedback on a real-life freelance project, and the next step went smoothly. Woohoo!

How did I move the client from uncertainty to approval? Pretty simple, really. But you need a little more backstory than I provided last time. [Read more…]

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The worst kind of creative feedback and what you can do about it

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creative feedbackYou’re not going to last long in the creative world if you can’t give and accept criticism gracefully—or at least without sparking conflict. That’s not guaranteed, however, when you’re working with clients outside our field. It can be a struggle for them to convey creative feedback about projects in an actionable fashion, simply because it’s a skill they’ve rarely or never had to use. That results in profoundly unhelpful comments such as “Just let your creative juices flow,” “It’s missing something, but I’m not sure what,” “You’re the (writer/editor/designer),” and the worst offender of all, “I’ll know it when I see it.” [Read more…]

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Thoughts on the Mode Media bankruptcy

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mode media bankruptcyIt’s a strange feeling to have a blog post go viral and wish it hadn’t. That was my experience on Friday, when I checked Google Analytics and saw a huge surge in traffic to my post about what to do when a freelance client files for bankruptcy. I subsequently went to Twitter, and found the cause: the Mode Media bankruptcy announcement on September 15. [Note: I am using “bankruptcy” loosely not legally here, as in “they’ve shut down and aren’t paying their creditors.” The company hasn’t yet filed for legal protection, but that would seem a likely path forward according to this article.] [Read more…]

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