Value-based pricing: How can it boost your freelance business?

value-based pricingValuing your services on the basis of your skills, knowledge, and experience—as opposed to hourly rates for a task—gives your freelance business a lot more income potential than blindly following rate sheets. It’s not a calculation you can make in isolation, however. A value-based pricing approach requires looking at the situation from the client’s perspective: What can they expect from their investment if they hire you? [Read more…]

When heavy editing weighs you down

heavy editingDr. Freelance: I recently acquired a new client who hired me to edit her blog posts, which she writes herself. Let’s just say she’s not the world’s greatest writer, and I did some heavy editing to the first few posts. It was obvious her feelings were hurt, and she chose to return a lot of the copy to the original (including the lead, which was terrible). I saw your post “There’s no crying in freelance editing” and was hoping you could provide some thoughts on how to address my situation. I really want to help her make her blog posts better, but I’m going to lose her as a client if we can’t agree on what “better” is or how we get there.—Better You Bet [Read more…]

File naming conventions when you have tons of revisions

file naming
In a world where everything is final, nothing is final. Tweet this image.

Doc, do you have a method for file naming that makes it easier to track document revisions? Every time someone tells me s/he has a great system, it turns out to be including the date in the file name or creating a new folder, which doesn’t help with multiple versions per day. On occasion, I will go back-and-forth with a client and create a half-dozen iterations in a day and need to keep components from each. Any suggestions?—Gilberte [Read more…]

Size doesn’t matter (when it comes to rates)

size doesnt matterDr. Freelance: I’ve been freelance writing for several large, successful companies. I have established rates with them that are manageable for their budgets, but definitely high on the pay scale. Now I’ve been contacted by a mid-sized company in the same industry; they’ve very interested and asked for my rates. My question is: What pay/rate scale do you find is most palatable for mid-sized companies? They would be looking for me to create information manuals, website content, and other consumer-facing collateral.—Dot

Dot, I’d never assume that the pay is lower just because a company is smaller! If it’s a successful organization, size doesn’t matter: They understand the fact that high-quality, professional writing (and the level of service you deliver) is about value, and doesn’t come cheap if they want to compete with their larger peers. [Read more…]

There’s no crying in freelance editing

freelance editingDr. Freelance: I just received feedback from an author about the draft I edited, and I detected he was a little upset/surprised at the number of changes I made to his book. I suppose I could have warned him, but do you have any other suggestions to help take the sting out of the process?—Seeing Red

Red, at the risk of mixing sports, entertainment, and work metaphors, I’m reminded of Tom Hanks’s character Jimmy Dugan in A League of Our Own: “There’s no crying in baseball!” There’s no crying in freelance editing, or there shouldn’t be. [Read more…]

New Dr. Freelance book: Help! My Freelancers Are Driving Me Crazy

Freelancers Driving Me CrazyNote: This post has been modified, as the free ebook offer is no longer available. The discount codes will still be available for a limited time. As I teased at the end of last week’s post, I’ve published a second paperback book and ebook, titled Help! My Freelancers Are Driving Me Crazy, which provides relationship strategies for the motivation and management of freelance workers. [Read more…]