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client perspectives Archives - Page 4 of 4 - Dr. Freelance

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Measuring and promoting freelance client results

by Jake Poinier

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Dear Dr. Freelance: When I’ve had my freelance resume critiqued, the advice I got was that I needed more quantifiable numbers and freelance client results to show the impact of my work. But when I send a press release or brochure copy to a client, I’m often not privy to what happens next, and I’m not sure they’d want to share sales figures with me, especially if they knew I’d be broadcasting it on my resume. Any advice?—Susan Johnston

Dear SJ: You’ve touched on a critical challenge in freelance business practices. Many clients don’t measure their results; some because they don’t think it’s worth the effort, others because they’re fearful of discovering a 0% return on investment (ROI). [Read more…]

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Freelance clients who miss their own deadlines

by Jake Poinier

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Dr. Freelance: I saw your video “Freelance Writing Follies: Are You Done Yet?” and appreciate how you poked fun at freelance clients who miss their own deadline and then expect me to make words appear out of thin air. But on a more serious note, what can we as freelancers do to make sure that clients don’t try to take advantage of us? — Dr. No (I’m Not Done Yet)

Dr. No: Making a freelance job go smoothly, deadlines and all, has everything to do with setting clear expectations. Part of that is getting freelance clients to understand that we’re partners in the deal. That burden is on you, good Doctor. Here are some strategies that can help: [Read more…]

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Freelance Forecast 2010 survey results

by Jake Poinier

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Freelance Forecast is Boomvang Creative Group‘s annual survey of creative freelancers—writers, editors, graphic designers, web designers, illustrators, photographers, PR pros and all varieties of solo entrepreneurs—as well as the clients who hire them for freelance jobs. If you did not participate this year, but would like to be notified about the upcoming Freelance Forecast in December, please subscribe to the email list via the sign-up box in the right sidebar.

  • Download Freelance Forecast 2010 (.pdf)
  • Download Freelance Forecast 2009 (.pdf)
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What’s the cost of a $25 client?

by Jake Poinier

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Dr. Freelance: I’ve got a relatively new client who, not kidding, results in an average per-project billing of somewhere around $25. I like the client and I need the work, but how can I convey that these little tweaky projects are driving me nuts?—Short Stop

S.S.: I think we’ve all been there at one point or another, and I know what you mean when you’re willing to do something for a $25 client because you like him or her, and even twenty-five bucks can add up over time. At the risk of answering a question with several questions, here are five things to consider with a nickel-and-dime client: [Read more…]

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Your Prescription for Success

Looking for better paying freelance jobs? Trying to improve your flow of referrals? Tired of marketing strategies that don't work? Join Dr. Freelance for one of his upcoming webinars! READ MORE.

Book Better Freelance Business

Three Dr. Freelance Guides offer professional business advice for freelance writers, editors, designers, and other solo creative entrepreneurs. Whether you want more clients, better pay, more referrals, or all of the above, you've come to the right office. READ MORE.

Healthy Connections

Dr. Freelance enjoys talking shop on social media. Check him out on Twitter, Facebook, Google+, or LinkedIn to hear his latest diagnosis or ask a question about your business.