7 ways to get more freelance referrals for your business

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freelance referralsWord-of-mouth business is the closest thing we’ve got to perpetual motion in the freelance world. Not only are freelance referrals easier to get to sign on the dotted line—because your business has a third-party endorsement—they’re also far more likely to be easy to work with. With rare exceptions, a good client won’t send you a bad client. First, because a good client wants you to succeed. Second, because their own reputation is on the line. (Obligatory note of caution: Be wary of word-of-mouth business from not-so-hot clients, who have a penchant for passing along their equally challenging pals.) [Read more…]

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Referrals aren’t a given

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Dear Dr. Freelance: I’m an editor rather than a freelancer, but I’m hoping you can provide some guidance on the protocol for referrals. A freelance writer I’ve used is asking for recommendations, but I’d frankly recommend people NOT USE her. In addition to being a poor writer, she’s awful to work with.—Holding My Tongue

Dear HMT: Back in my staff editorial days, one of my pet peeves was when a new writer turned out to be far less talented than his or her clips would indicate. There’s a certain subsector of the writing community that seems to survive on the good fortune of having been edited well and then perpetually parlaying that into new gigs. [Read more…]

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