In addition to the measurable facts of a project (work volume, meeting time, deadline, etc.), freelance pricing requires accounting for highly individual items that can’t be defined in hours or put into a spreadsheet—but will have an impact on how much you charge: [Read more…]
Friday freelance link roundup
Haven’t done a Friday freelance link roundup in ages, so let’s giddyup! Here’s rundown on a few thought-provoking blog posts I came across during the past week:
6 Ways to Prove Your Writing Chops to Prospects. “No matter how long you’ve been at this, you’re only as good as that one line item clients want to see.” Lori Widmer dives into one of the common challenges that affects veteran freelance writers and graphic designers as well as those who are new to the game: a client who requests samples specific to their industry—and you don’t have anything in your portfolio to do the trick. [Read more…]
Marketing webinar for freelancers
UPDATE 8-26: Please note, the Sept. 14 freelance marketing Q&A webinar has been filled to capacity. Based on demand, we’ll conduct another session later in fall 2015. Please add yourself to the notification list here, and we’ll contact you with the details when they’re announced. Thanks for your interest!
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When it comes to my own education on topics from sales to social media, I’m a big fan of the webinar format, which is why I’m pleased to announce the first Dr. Freelance marketing webinar for freelancers: “Everything You Ever Wanted To Know About Freelance Marketing…But Were Afraid To Ask.” [Read more…]
How to get freelance clients to minimize revisions
As freelance writers, editors, and designers, we’re well aware of how aggravating it is to deal with incremental client changes, and the file that inevitably gets named FINAL-FINAL-FINAL_version27.doc. (I’ve also discussed in the past that our own inclination to make things perfect is a form of self-inflicted scope creep.)
Now, don’t get me wrong. I can’t stand to see a goof glaring back at me from a printed page that’s been released into the wild, or even an online document that will need to be repaired and re-uploaded. Mistakes need to be fixed. [Read more…]
Straight into freelancing?
I have Google alerts set for a few variations on the words freelancing and freelance, as a pulse check on what’s happening in the industry. Over the past few months, I’ve seen a trend of opinions that gives me pause: The idea that millennials can and should go straight into freelancing, no traditional job experience required.
I’m as much of a proponent of entrepreneurship and self employment as anyone I know. Having been at it for 16 years as of this month, I can’t think of anything I’d rather do. The underlying fact is, however, that I doubt I would have survived at it without a solid decade of working at small, medium, and large companies before going solo. [Read more…]
Different freelance prices for different industries
Wanted to do a quick video followup on a post earlier this week that talked about how you shouldn’t assume a smaller company within a given industry is going to command a lower price than a larger company in that same industry.
Transcript
The reason I bring this up is that I do believe you should price your services differently based on different industries. As an example, a few weeks ago I was at a networking meeting with a group of other small business owners, and the featured presenter was the former CEO of a large industrial metals company. They produced everything from automotive steel to aerospace materials to fine-grade machine tools. His comment was that they priced differently by sector, region, and country, and they would have been foolish to do otherwise. [Read more…]
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