In addition to the measurable facts of a project (work volume, meeting time, deadline, etc.), freelance pricing requires accounting for highly individual items that can’t be defined in hours or put into a spreadsheet—but will have an impact on how much you charge: [Read more…]
Dr. Freelance: I’ve been freelance writing for several large, successful companies. I have established rates with them that are manageable for their budgets, but definitely high on the pay scale. Now I’ve been contacted by a mid-sized company in the same industry; they’ve very interested and asked for my rates. My question is: What pay/rate scale do you find is most palatable for mid-sized companies? They would be looking for me to create information manuals, website content, and other consumer-facing collateral.—Dot
Dot, I’d never assume that the pay is lower just because a company is smaller! If it’s a successful organization, size doesn’t matter: They understand the fact that high-quality, professional writing (and the level of service you deliver) is about value, and doesn’t come cheap if they want to compete with their larger peers. [Read more…]
Update: The Kindle Countdown deal for The Science, Art and Voodoo of Freelance Pricing and Getting Paid is now closed. (Regular price is $3.99 on Kindle and $11.95 in paperback.)
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This Dr. Freelance guide not only walks you through how to set rates for your freelance services, but offers plenty of strategic tips on persuasive estimating, client negotiations, raising your fees, and more.
I recently received a call from a marketing person who was eager for me to provide the content for a few of her clients’ websites. I knew about two minutes into the call that pricing was going to be an issue, when she spoke the classic phrase you’ll hear from many red-flag clients: “We have a small budget…”
I didn’t want to be rude and cut her short, because that’s not the reputation I want to have in the business community. Anyone who calls me for writing or editing services needs to be treated with dignity and respect. I did, however, need to find a polite way to let her understand that I wasn’t going to be interested in having her as a client. [Read more…]
I’m pleased to announce the launch of the newest Dr. Freelance Guide: The Smooth-Sailing Freelancer—How To Find, Sell, and Retain More Freelance Business. For a limited time, I’m offering it as a free ebook…simply go to this page to download your copy. (It’s a 40-page pdf, no e-reader required. There’s also a Kindle version, if you prefer.)
Rest assured, you don’t have to know a bow from a stern or port from starboard to understand the strategies inside. [Read more…]
Dr. Freelance: A friend just asked me to help him expand his 20,000-word memoir summary into a full-blown book about his life. I’m a professional historian and feel I could provide detail and context to his experiences before, during, and after World War II, and I’d also add another 25,000 words to the existing manuscript. I’m projecting the job will take about six to eight months. What is the going rate for a job such as this?—CS
Sounds like an interesting project if you can make the numbers work. Freelance ghostwriting rates are all over the board—if you look at Writer’s Market, they indicate anywhere from 50 cents a word to $3 a word, or $50 to $100 an hour, which isn’t exactly a tight range. (I also imagine that $3 a word is for the high-end celebrity market!) [Read more…]